She has been working for YEARS on a very special film project. This is at the same time as her normal work activities as a film and television editor. (She’s edited all kinds of kewl stuff like “Dog the Bounty Hunter” and Biography Channel specials on David Letterman and Adam Sandler).

This film project is on a very important topic to people where I live. In Western states like Colorado and New Mexico, huge areas of the states were sold off without their mineral rights. In fact, a majority of land in Colorado is in a “Split Estate” situation, where the landowner doesn’t own their mineral rights.

Most landowners don’t even realize they don’t own their mineral rights.

That is… until the oil company shows up and starts drilling in their back  yards. You see, the mineral rights supercede the rights of the surface owner. So an oil company can plop an oil derrick 150 feet from your front door if they feel like it. And they do.

There’s a whole lot more to the story, so I’ll leave it up to her to tell you. But the film has already won a whole mess of awards, and has been picked up by the prestigious Docuweeks 2009 Showcase in theaters in New York and Los Angeles August 7-13. So if you’re in New York or Los Angeles, you need to get to one of these showings!

You can see the trailer on the website for the film: Split Estate .com. You’ll also be able to view the film on the Discovery Channel’s Planet Green sometime in October.

Love you sis!

“PR Sculpting with the nofollow tag” is like saying “Cake decorating with chainsaws”. The two don’t go together. The nofollow tag was not created in any way with this purpose in mind, and it doesn’t function well in this usage.

The nofollow tag is used in relation to links using the ‘<a href=’ HTML code within a web page. It was created to tell search engines (read - Google) whether or not a link is “trusted” by the site owner. It can serve to minimize blog comment spam, as it tells Google that links in your comments are not to be trusted, and it can serve to tell Google that certain links on your site are advertisements, not links you personally endorse.

I think the whole confusion arose from the name of the tag itself. Google made a mistake. (no lynch mobs, please!) Google should have named it something else… like notrust or noreference or similar. Because the Google spider (called Googlebot) most certainly follows links with rel=nofollow added to them. You can prove this for yourself by registering a new domain name and uploading a basic site of some sort like a blog; then go place a comment on a blog that uses the nofollow tag, with a link back to your new domain. You’ll see googlebot in your stats in no time, and the referencing site will be the blog you placed the comment on.

We’ve done a number of experiments in SEO Club with nofollow links, and not only does googlebot follow them, Google gives some juice to them as well. You can get a site ranked in a long-tail niche with only comments on blogs with nofollow usage.

So why in the world would you ever use such an amorphous and unpredictable tool for something called SCULPTING?

Yes, sculpting PR is a very real and effective strategy. I’ve taught it for 8 years now. You want complete control over your on-site linking strategy to ensure that maximum “juice” or trust is directed at the most important pages of your site. You also want to maximize the usage of the proper anchor text in these links.

For example, you probably don’t need your Terms of Service page ranked highly in the search engines. It can be indexed and used for internal linking, sure, but it doesn’t need much juice. But you want to have links to your TOS from every page on your site so that you’re covered, legally. It’s simple, really. You just make the links to your TOS page in your navigation javascript or flash; not <a href= links.

Second example: You have a site that you want to rank for the term “low-inome mortgage modification”. That’s the targeted term for the home page of the site. So you want internal links to have “low-income mortgage modification” as the anchor text of the links. If you have only one main site navigation, that might not only look unruly, but also be very confusing to visitors. You want the main navigation to the homepage labeled “home”. Again, you just make the “home” link JS or Flash, and then place a link with the proper anchor text back to the homepage someplace else in the site template or in the navigation.

Those two examples are very simple forms of PR Sculpting. More advanced methodologies… I don’t need to go into detail about here.

So let’s go back to PR Sculpting via nofollow. Are you going to use a tool that denotes “do not trust this link” to point to pages on YOUR OWN SITE? That’s crazy. And it doesn’t work. If the proponents of such methods would simply empirically test these strategies, they’d already know that. What it comes back to is yet another example of an SEO strategy that is simply there to impress clients and newbie SEO enthusiasts.

So go ahead and do some “sclupting” to the PR flow of your site. Just use the proper tools!

Nathan Anderson

Perhaps Microsoft should heed this truism.

There’s a lot of talk about the imminent release of Bing.com - Microsoft’s new search engine. I’ve read a bit about it at MSN and watched the intro video…

Microsoft is doing the same thing again, and expects a different result.

Re-branding has absolutely NO EFFECT on the Web. Seriously. Research it. None.

Internet denizens are keenly tuned into FUNCTION. That’s what the web is all about. It doesn’t matter if the stupid website is named “jinxies.com”; if it does what the users want and expect it to do, they’ll continue to use it and recommend it to their friends! After all, Google was a stupid name… a misspelling of Googol (a number- 1 and 100 zeroes). But it’s so popular it’s in danger of losing its trademark, as it is now used as a verb in the English language. (I dunno, let me Google it.)

So here we have Microsoft YET AGAIN renaming their search engine in an attempt to gain more marketshare. Is it MSN Search? Live.com? Bing? Who cares what the name is, the functionality plain sucks. The engine is littered with spam and their own properties. Finding what you want is difficult; and that’s bad news when the whole purpose of the thing is to FIND, not SEARCH. (anyone want to invent a Find Engine?)

After watching the video promo for Bing, my only thought is “this is going to make it easier for Microsoft to hide more monetization in their search”.

That’s my prediction.

The extra doodads that make it easy to find a local restaurant, a cheaper airline ticket, a better travel itinerary… They’re all monetization opportunities for MSN. That is quite obviously their only goal. They have a long and detailed history displaying such. My own statistical analysis of their search engine nearly proves it as well - showing that their search results are unfairly stacked with their own sites.

I’m obviously going to reserve final judgement for the launch and performance of Bing.com; but I don’t hold much hope at this point. Time will tell.

I’m headed to Texas, and I’d love to meet you there in person.

I’ve got some good friends down there, and we’re getting
together to hang out and share our best info for a few days.

It’s not a normal seminar. It’s an UnSeminar.

We tend to enjoy cigars, libations, and guitars on the deck
every night. Everyone has plenty of time to talk.

Joining me will be Dr. Joe Vitale (of The Secret), Bill
Hibbler, Craig Perrine, the host of the show Pat O’Bryan,
Eric Farewell, Simon Leung, Tony Laidig, Erica Douglass,
and Wendi Friesen.

All good peeps that I respect and am anxious to spend some
quality time talking amongst.

It’s May 22-24 in San Antonio (of Alamo and Riverwalk fame).

Here’s details: Unseminar 6

Sign up and show up. I’ll give you a special gift upon your
arrival. (A real gift, not some e-something).

Can’t wait to see you!

-Nathan
http://seoclub.com/unseminar

One of the most interesting is the “TEA Party” movement.

It stands for Taxed Enough Already, or some such. Really, it’s Republicans trying to rally the troops. Newt Gingrich is one of the guys really pushing the rallying cry.

I have one thing to say to TEA Party people… and you’re not going to like it.

Where were you when GW was spending this country into oblivion?

I mean, a TRUE conservative is conservative all the time… no matter what. And a true conservative would be completely OUTRAGED that someone calling themselves conservative was behaving in a liberal way. That’s probably why GW had a 29% approval rating in his last years. Conservatives had finally given up.

But now… the country elects a liberal… and you’re upset enough to rally?

I will admit… I had hope for Obama. Hope that he was a Washington outsider, and would bring real change to this government. But it’s pretty clear… so far… that he’s a party-line Democrat. That can and may change, and I hope it will.

But he’s behaving in the exact way anyone would expect a Liberal to behave… and you rally?

Where were you when the president was a hypocrite? A Liberal in Conservative garb?

It reminds me of the story of the man that rescues a snake from a terrible blizzard. The viper is nearly frozen solid, but the man is able to nurse it back to health. Then one day, for no apparent reason, the deadly snake bites his rescuer whilst being fed.

“Why did you do that? I saved you from the storm!”

“I am, after all… a snake! You are surprised that I bit you? Really?”

Thus it is with Obama. You’re really surprised that he advocates taxing and spending? Really?

This is one of the most Conservative generations in the history of the country, yet we elected a Democrat. I chalk that up to complete generational confusion. They confuse their Liberal social ideals with Democrat liberal social ideals. Freedom is the most important ideal… yet we don’t want to have to pay for everyone else’s freedom. Even if I supported a woman’s right to choose, I shouldn’t be forced to pay for her procedure.

Truly, this generation is Libertarian.

I think we all need to admit it, and embrace it. Conservatism has its greatest future hope in the Libertarian party. Libertarians can’t hide behind causes and excuse spending in the name of anything. They can’t be in favor of taxation nor spending for any reason. That is why the Republican party is completely bereft of a soul. They’ve been able to make excuses for their behavior for social reasons… to repay their election supporters just like the liberals. Republicans and Democrats alike just belly-up to the public trough and hand out the money to those that paid for them to get their position.

Libertarians simply cannot do that.

That is why the Libertarian party has been so weak for so long. They cannot repay their campaign donors.

So that’s really the point I wanted to make… Anyone at a TEA Party should totally rebuke the Republicans and never again give them the time of day. You’re a Libertarian, and you may not even know it yet… But don’t ever let a politician convince you that this or that government program is necessary. Government is there for protection… providing for National Defense… and for regulation of trade between the States. That’s all.

Everything else has to go, and the majority of this generation agrees. Let’s just embrace it and GO!

I, of course, answer “Yes!”

Especially when talking to an SEO client. I tell them I have a staff of 14, from programmers to designers to link building personnel.

What they DON’T know is that I have NO employees.

After all, who wants to do all the payroll, the taxes, the insurance, the paperwork.

I have people that work for me, but they’re all overseas. And they’re in several different countries, depending on my needs.

When it comes to having full-time people doing the more mundane tasks that require excellent English skills, I choose the Phillipines. These are the workers that I have performing article marketing, web 2.0 management, and link building. They use all sorts of different techniques for building link reputation to my and my clients’ sites.

Keeping on top of this many people doing this many different things would appear to be a full time job in itself, but it is not.

It’s all about the tools.

I use a service that not only has a project management system in place to manage the many tasks and workers, it has worker training as well. Training in all the areas I use - article marketing, web 2.0 management, video promotions… everything. So the workers literally train themselves and get to work.

I tell ya… it’s working smart rather than hard. In fact, if I wanted to, I could probably limit my workday to 2 hours if I cared to.

How much do these employees cost?

Depending on the level of expertise, from $200 to $600 per month per worker. Yes, that’s full-time.

If you’d like to check out the service I use, click here.

-Nathan Anderson

I have the uncommon experience of being around at the advent of email. This lends some really great insight into our current situation with Twitter.

Back in the old days, any sort of commercial message delivered via email garnered an immediate negative reaction. After all, the Internet was a place of intellectual pursuit, blissfully separate from the commercial world. Every once in a while, someone would get the bright idea that they would sell their stuff or services via this new communications medium. They would be immediately greeted with mountains of hate-ridden email in return (flaming). That deterred many people.

But soon, many creative marketers learned they could send email without giving a genuine return address, and thus the era of spam was born. You’ve probably heard most of the rest of the story with email.

So now we have this new communications medium: Twitter.com.

Unlike email, each user chooses who can send them messages. It’s more like an RSS reader than email. It’s pull rather than push. In fact, when you look at it stripped of all the extra nifty softwares that have come out to make twitter easier to use, it’s really just a blog. A blog that allows you to post only 140 character posts.

So any cries of “spam” are completely ridiculous. If someone posts a commercial message on a blog, can it in any way be considered spam? No.

It just feels like spam when you’re using a nifty reader like twhirl or tweetdeck.

Keep that in mind. How it feels is actually kind of important.

When someone is new to Twitter and asks me to give them advice on how to use it, I almost always say “Use it to entertain or educate. Everything else is questionable.” After all, if you merely entertain and educate for a good long while, you should develop a nice following that actually reads your tweets.

Once you’ve developed a following, and really understand the ‘culture’ of twitter, you can decide whether you’d like to use it for other purposes or not.

That leads us to the Commercial use of twitter. Using twitter to build a business is quite possible. Just read Twitter Power by Joel Comm. You can tactfully talk about your business, even link to your products and promote them, without too much of a problem. Make sure to slowly transition your tweets from purely entertaining and educational to more talking about what you’re doing in your business. Don’t just suddenly change.

In that light, we can talk about some specific tools and tactics.

TweetLater is a service that allows you to automatically publish tweets at a given time. It also allows you to “Auto DM”. That’s an automatic direct message. Lots of ‘twitter gurus’ have made their opinions known about these types of services, and I thought I’d give my 2¢.

An auto-DM when a new follower follows you, in my opinion, is totally fine. Don’t make it too hypey or grandiose. If you have some free products you give away, go ahead and put them in your auto-DM message. It’s like a gift for following you. I think it’s also just fine if you require them to give their email to do so. Some twitter gurus would disagree with that.

As for the auto-tweet at a given time, I really think that’s tacky; unless you personally research and write them. A tweet is by its very nature a personal message. Automating it and making it thus impersonal seems wrong. I only follow a very few people who use such things, and I generally ignore their messages unless directed to them by someone else.

That’s the other danger in your abuse or over-commercialization of twitter: People can start to ignore you. They might as well unfollow you. This is the same issue as with email marketing. But generally, in twitter, people take the moment or two it takes to ‘unfollow’ you rather than just ignore you.

I think this danger, the ignore danger, will increase dramatically if twitter decides to add advertisements to the mix. Users will get used to ignoring them, and thus will find it easier to ignore the users they don’t value, rather than unfollowing them.

A note on ‘educate’:

When I say to educate, it can come from pearls of positive wisdom, or links to sites with great information. If you think you’re educating anyone with pearls of negative wisdom, think again.

140 characters really isn’t much. It’s enough to make a comment, display a link, or quote someone. It certainly isn’t enough to display ‘evidence’ of any kind, support an argument, or fully explain yourself. That’s why you should never use it to try and change someone’s mind. That’s what I mean by pearls of negative wisdom.

Do you like to be periodically hit with negativity? I sure don’t.

This leads to a more overarching rule that I hope you’ll follow:

Never, and I mean NEVER tweet about politics from a stance.

The only possible result is pissing off half your followers. 140 characters can only insult, not inform. Leave that for your blog.

If you want to comment “Wow, Candidate X had over a million attendees at their Chicago rally”, that’s just fine. No stance there. But a tweet of “Candidate X is a baby killer and should end the war now!” will do nothing but make supporters of Candidate X dislike you. There is no other result. You cannot sway even a single vote in 140 characters. It is NOT possible. If that’s your goal, make your arguments on your blog and direct your followers to the blog post with a URL in your tweet; but make the tweet polite.

So with those warnings in place, I’ll direct you to some positives.

You have the power to enrich people’s lives with this little tool.

You know things. You have unique insight. You are like a parent to everyone else in the world that hasn’t seen what you have.

That’s one of the great things about parenting, you know. You get to introduce someone new to the wonders of the world.

Think of yourself in such a way, and direct people to things that are enthralling, amazing, entertaining, and profitable. Pointing out the latest funny video on YouTube is the easiest form of this suggestion. Sure, it’s nice, and it’s fun. But it’s only an appetizer. Direct people to the banquet of information you’ve found on the Internet that has enriched your life.

I love seeing the latest tech gadgets, the latest scientific discoveries, the latest archaeological finds. It’s great to have someone ‘in the know’ in these areas point them out.

What areas are near and dear to you? Think anyone would be interested?

Believe me; however obscure, there’s a BUNCH of people that are interested.

Bring your uniqueness to the ‘twitterverse’, and people will follow you. They might even spend money on something as a result of your suggestions.

Nathan Anderson

I’ve gone through this process so many times… it’s almost an art.

I thought perhaps I might share my experiences, as going through this for the first time can be quite a pain. Perhaps I can help you get one yourself with less pain than normally accompanys this process.

There are many, many options when it comes to getting your own dedicated server on the Web. The pricing structure is all over the map. You can find offers of dedicated servers for as little as $20 a month in some places. My first advice is to NOT shop solely on price.

I’ve gotten some really bad dedicated servers before. Not only that, but gotten servers in a hosting location that had traffic bottlenecks so bad that my sites appeared to be down for hours at a time, as anyone trying to load a page would exceed the timeout before getting served. These situations can be so bad that it’s more expensive to HAVE these servers than to not!

So avoid servers hosted with companies you’ve never heard of before, at crazy-low prices. You really do get what you pay for to a certain extent.

There are two ways to host a server on the Internet. You can either rent one, or buy one and have a company host it for you for a fee. Both types of dedicated servers have benefits and detriments.

If you rent a server, you are really “marrying” the host for an extended time. Moving from one host to another is one ginormous pain in the rear, so most people just stay with their host forever. It’s a long-term relationship, and you should consider that before buying.

The detriment is that you have to pay a pretty substantial rental fee every month from here on out. A relatively modern, feature-rich server is going to start at about $150 a month. Most of the servers I get are more in the range of $300 a month. Really beefy servers with lots of support services included start in the $500 per month range.

The benefits of renting a server are numerous. You have instant help if you ever have hardware problems. If the NIC card is starting to go out, the host will whip a new one into the machine immediately and at no charge to you. Most hosts guarantee either 99.9% or even 100% uptime. This means they guarantee your server to be up and running and online to the Internet at all times, or they start refunding fees. Also, if you ever decide to add more features, like another hard drive or more memory, it’s just a phonecall (and an addition to your monthly rental fee) away.

Buying your own dedicated server has real financial advantages. Right now, you can buy a pretty nice rackmount server for about $2,000. If you consider that you’ll be using this machine for years, the comparison to the monthly payment is pretty nice. This is particularly advantageous when you start to need a beefier machine.

For example, if you want to upgrade a rented server from 1GB RAM to 4GB RAM, you could easily tack another $50 per month on to your rental. Buying that much RAM for your owned server will cost you about $100 total. That’s a big difference.

The only ongoing fee you have to consider for your owned dedicated server is the cost of colocation. That’s what a hosting company is going to charge you monthly to house your server in their datacenter. This fee can be as little as $20 a month, but usually ends up more in the $50 to $100 per month range. They also guage this fee according to how much “bandwidth” your server uses for its connection to the Internet. If you’re running huge amounts of traffic to the server, plan on paying more.

The detriments of owning your own dedicated server are more numerous than with renting. You have to ship your server to the hosting company and make sure it is compatible with their racks. If you have a hardware problem, you have the issues of warranty servicing and gaining access to the server by a technician. The same problems occur with wanting to make upgrades. Also, you may have to pay some pretty hefty fees for operating systems, database software and licenses, and other software to be housed on your server. You don’t have access to the discounts that these big hosting companies have.

Here’s a few tips:

If you’re just to the point where you need a dedicated server, go ahead and rent. But rent from a good company with 24/7 telephone technical support. If you have problems, you need to talk to a human, and not one in some foreign country that isn’t 100% fluent in your language. You need to talk to someone that is in the same building as your server. My recommendation is the company where I host 3 of my servers: LiquidWeb. LiquidWeb can also colocate your owned server.

When shopping for dedicated servers to rent, try to find a pre-configured package that meets your needs rather than selecting a base model and customizing it by adding all sorts of things. Each time you add a feature, you add to the monthly price, and they can add up quickly. The pre-configured packages are usually a better value.

If you need more than just a basic, pre-configured package, contact a sales person. Most hosting companies have a “live chat” feature where you can talk to a representative. Ask them to quote you a specific price on a set of features, and tell them that you’re shopping around so give the best price they can.

When buying a server, consider buying used or refurbished IF the company you get it from includes a warranty. I found a great server on ebay today that was perfect for what I needed for $1,200, and it came with a 3 year warranty. A new one of the same configuration was $2,600.

When buying colocation, make sure you specify the speed of connection to the internet. A 10Mbit connection is fine for low-traffic situations, but if you run a service that demands big traffic at times, get at least 100Mbit.

If you have other questions about this process, feel free to comment and I’ll do my best to answer.

Donna Fox tagged me.

Thought I’d post them here on my blog:

I like random. I like stream of consciousness. So here goes:

1. I don’t like crowds. Unless the whole point is to be a crowd. Like the “Mall Crawl” in Boulder from eons ago… 30,000 people in just a few blocks. I liked that. Otherwise, count me out. I live in the middle of nowhere for a reason.

2. I have an excellent sense of direction. Go for a walk with me, and I can always point directly back to where we came from. Only been lost once… and it was a doosey!

3. My thumbs are double-jointed. The top joint swings fully both directions. All four of my kids inherited the trait.

4. My favorite food is Sushi. Don’t know why… just seems like there’s something in there that I totally need. Sad I can’t eat it too often because Dr. Mercola thinks there’s too much Mercury in most fish.

5. I shoulda been Tony Stark. All my life I’ve daydreamed by designing weapons and propulsion systems. Sometimes I design some really amazingly cool stuff. But I could never live with myself if I went that direction.

6. I don’t know why I love raising chickens so much all of a sudden… It’s just so stinking cool. You put in water and feed, and out pops eggs. It’s like magic.

7. The first person I followed in IM was Corey Rudl, but the first product I bought was from Frank Kern over a year later. (ain’t I CHEAP?) Instant Internet Empires taught me that anyone can do this stuff.

8. Sometimes I’m cheap, and others I’m quite the opposite. I once bought an $800 bottle of wine… and served it to my customers.

9. Did I mention that I got an invitation to go to the Inauguration of President Obama? Still pretty proud of that. I got one for President Reagan as well… my Social Studies teacher gave it to me back in 1980.

10. I owned a coffee shop back in 1996. I can tell good coffee from crap. Seriously.

11. I had a job as a donut baker in 1987. 22 years later I still can’t eat donuts.

12. I had a job as a pizza chef in 1986. It’s been one of my favorite foods ever since. I still “flip pies” on special occasions.

13. I have the gift of Prophecy, but not of Interpretation. I see visions of the future and get the meaning wrong just about every time. But the visions are always exactly right.

14. I’m the son of two Doctorates. Taking the last 3 credits to finish my B.A. would have been a really nice thing to do for them. It was a 100-level speech class. Now I’m a professional speaker. Go figure.

15. I took piano lessons for 4 years as a kid. I can still play pretty well.

16. I’m an ordained minister, and have performed 4 weddings.

17. I once read 23 books in a month.

18. Disc Golf and Ultimate Disc are two of my favorite sports to participate in.

19. My wife gave birth to a baby that wasn’t mine… or hers.

20. My son is named after the nickname of a friend. Is he still his namesake?

21. The longest job I ever held was also the last job I ever had: a newspaper production manager. I loved that job!

22. One of my passions is Bricolage. And I’m not talking about the software…

23. I scored in the top 1% of the country in Math; but I went into advertising in college.

24. I really hate phone calls - making or getting them. I sometimes don’t listen to messages for months. Thank goodness I have a wife! And for some reason, Skype doesn’t count.

25. I really like accents. I can generally tell what country you’re from, or what state you grew up in.

Whew. 25 was a lot for some reason…

Nathan Anderson

It’s no secret that in the IM world, if you are “known” and have a list of subscribers, you get most products in the space for free. Other marketers want you to promote their stuff, so they send you an eval copy in hopes that you do so.

But I do pay for one. It’s that good. It’s Frank Kern’s Mass Control Monthly.

Most IM products don’t have a lot to offer me, as I’ve been in the biz for quite some time. I find most products to be rehashed information with perhaps a new twist. Once in a while I pick up a really great new gem from someone, but it’s usually in person; not from their products.

So when I say something is worth paying $296.99 per month for, I mean it!

Frank has something that I just can’t quantify properly… I couldn’t decide if his success is just pure charisma or if he has a replicable system that inspires to such a level of rabid following that he commands.

He’s done a good job of showing his subscribers just how he does it. (PLUS he has a lot of genuine charisma)

But this month he scored a ‘miss’ with me.

He sent out another marketer’s product along with the normal monthly DVD and newsletter.

At this point, some readers will claim I’m just being a whiner or unappreciative of such a fine gift… but hear me out on this.

My most precious asset is time.

When someone like Frank sends out an email promoting someone else’s IM product, I have the opportunity to evaluate his comments, read the sales letter, and decide if the product is right for me. 99 times out of 100, the product is not worth the time it would take for me to go through it all to glean the one or two little nuggets that would constitute something new to me.

But this was different. Here the big package of DVD’s and CD’s sits. Frank is a mentor to me. I really feel like I can learn from him. Is he saying that I should go through this whole program? Is my teacher telling me to use my precious time on this?

Somehow… I don’t think so. I get the feeling that the other marketer saw an opportunity to get their stuff out in front of Frank’s people, and thus offered to give it away to them for free. Frank thought “Kewl. I can give my members more value without having to pay for it myself.” Win-Win, right?

But when I opened the package my immediate response was “Please Frank, don’t waste my time.”

And I say all this without viewing or evaluating either the Mass Control DVD or the other IM product. I know the other marketers pretty well, and I’m sure their stuff is really great. But did Frank go through it and evaluate it… and come to the conclusion that his subscribers should spend their valuable time on it?

Subscribers paying nearly $300 a month, by definition, should be of an unusual level of experience, knowledge, and success. Should they be consuming this product at this point?

The takeaway for my readers is: Pay close attention to exactly who your audience is. If they’re paying customers, treat them like absolute gold. Be very, very considerate of their time, attention, and money. Trust is an asset that takes fortunes to earn, but can disappear in a flash.