I generally don’t pay for Internet Marketing products.

It’s no secret that in the IM world, if you are “known” and have a list of subscribers, you get most products in the space for free. Other marketers want you to promote their stuff, so they send you an eval copy in hopes that you do so.

But I do pay for one. It’s that good. It’s Frank Kern’s Mass Control Monthly.

Most IM products don’t have a lot to offer me, as I’ve been in the biz for quite some time. I find most products to be rehashed information with perhaps a new twist. Once in a while I pick up a really great new gem from someone, but it’s usually in person; not from their products.

So when I say something is worth paying $296.99 per month for, I mean it!

Frank has something that I just can’t quantify properly… I couldn’t decide if his success is just pure charisma or if he has a replicable system that inspires to such a level of rabid following that he commands.

He’s done a good job of showing his subscribers just how he does it. (PLUS he has a lot of genuine charisma)

But this month he scored a ‘miss’ with me.

He sent out another marketer’s product along with the normal monthly DVD and newsletter.

At this point, some readers will claim I’m just being a whiner or unappreciative of such a fine gift… but hear me out on this.

My most precious asset is time.

When someone like Frank sends out an email promoting someone else’s IM product, I have the opportunity to evaluate his comments, read the sales letter, and decide if the product is right for me. 99 times out of 100, the product is not worth the time it would take for me to go through it all to glean the one or two little nuggets that would constitute something new to me.

But this was different. Here the big package of DVD’s and CD’s sits. Frank is a mentor to me. I really feel like I can learn from him. Is he saying that I should go through this whole program? Is my teacher telling me to use my precious time on this?

Somehow… I don’t think so. I get the feeling that the other marketer saw an opportunity to get their stuff out in front of Frank’s people, and thus offered to give it away to them for free. Frank thought “Kewl. I can give my members more value without having to pay for it myself.” Win-Win, right?

But when I opened the package my immediate response was “Please Frank, don’t waste my time.”

And I say all this without viewing or evaluating either the Mass Control DVD or the other IM product. I know the other marketers pretty well, and I’m sure their stuff is really great. But did Frank go through it and evaluate it… and come to the conclusion that his subscribers should spend their valuable time on it?

Subscribers paying nearly $300 a month, by definition, should be of an unusual level of experience, knowledge, and success. Should they be consuming this product at this point?

The takeaway for my readers is: Pay close attention to exactly who your audience is. If they’re paying customers, treat them like absolute gold. Be very, very considerate of their time, attention, and money. Trust is an asset that takes fortunes to earn, but can disappear in a flash.

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1. Nathan says:

   Just to follow up, Frank contacted me and confirmed that indeed he recommends I consume this product. He also revealed that about 75% of Mass Control Monthly members are not experienced Internet Marketers at all… so perhaps it takes more than a quick 300 bucks a month to filter for that reality!

   Should I be looking for a membership that’s several thousand a month?

   December 20^th, 2008 at 2:38 pm

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